Oregon State Parks and Danner collaborated with various design agencies around the city to create a bespoke merch line. The goal was to spread awareness about Oregon’s many parks and encourage people of all ages to get outside.

This direction puts a playful spin on the common abbreviation “OOO” injecting it with joyful typography, abstract flower motifs, and a rich color story.

Client: Oregon State Parks x Danner

Studio: OMFGCO

Concept, Brand, Illustration, Merch